Chris Grandpre – Chairman and CEO of Outdoor Living Brands; Mr. Grandpre serves as chairman and chief executive officer (CEO) of Outdoor Living Brands, a company dedicated to franchising leading brands within the outdoor living market. As Chairman and CEO of Outdoor Living Brands, Mr. Grandpre sets strategic direction for the company, including growth through franchise operations, acquisitions, new business ventures, and fostering a corporate culture of innovation and service.
Prior to the formation of Outdoor Living Brands in 2008, Mr. Grandpre served as president of Archadeck since late 2005. Before joining Archadeck, he worked for the consulting firm Accenture, CFC, and two investment banking and merger and acquisition advisory firms, BB&T Capital Markets and Matrix Capital Markets Group, Inc. During his career, he has served in an advisory capacity on more than $500 million of corporate transactions including corporate sales, acquisitions, divestitures and both public and private market equity and debt financings.
Mr. Grandpre has a bachelor’s degree in business administration with a concentration in finance from the University of Notre Dame and a master’s of business administration from Virginia Commonwealth University. Mr. Grandpre resides in Richmond, Virginia, with his wife, Susan, and three children.
Mr. Zide began working with OLP in 2000 as a franchise owner in St. Louis, Missouri, having spent several years as a franchise owner in the restaurant industry. In 2002 he was hired by Outdoor Lighting Perspectives Franchise (OLPF) as a consultant to help support new franchisees, leading to a full-time position as director of franchise support.
In June 2004, Mr. Zide and his wife, Erin, sold their OLP St. Louis location in preparation for a move to Charlotte, where he assumed the role of vice president of OLPF. During his tenure with OLP, he helped to dramatically grow the company, with primary responsibilities that included the day-to-day management of operations as well as long term strategic planning. Mr. Zide also co-founded Mosquito Squad in 2005, which was acquired by Outdoor Living Brands and has grown from 17 locations at the time of acquisition to over 175 locations today.
Mr. Zide graduated from the University of Kansas with a bachelor’s degree in business management. He resides in Richmond, Virginia, with his wife and two children.
Corey Schroeder – Corey L. Schroeder is vice president and chief financial officer (CFO) of Outdoor Living Brands. As vice president and CFO of Outdoor Living Brands, Mr. Schroeder is responsible for the financial reporting and management of the business, assisting franchisees to evaluate the financial performance of their businesses, overseeing franchise compliance matters, and working to support the strategic direction of the company.
Prior to the formation of Outdoor Living Brands, Mr. Schroeder served as Vice President and CFO of Archadeck since 2006. His experience before joining Archadeck included a position in the corporate treasury department of CarMax, a Fortune 500 retailer of used automobiles. Mr. Schroeder also spent several years in merger and acquisition investment banking at Matrix Capital Markets Group, Inc. in Richmond, Virginia. During his investment banking career, he served in an advisory capacity on many transactions including corporate sales, acquisitions, divestitures and private equity and debt financings.
Mr. Schroeder has a bachelor’s degree in business administration with a concentration in finance from the University of Richmond and a master’s degree in accounting from the College of William and Mary. He also holds the Chartered Financial Analyst (CFA) designation. Mr. Schroeder resides in Richmond, Virginia, with his wife, Jessica, and their two children.
Mike Mushinski – As our brand leader, Mike comes to us with a background in franchising that includes experience on both sides of the franchise model. He has experience as a franchise owner in two different systems where he learned the challenges that franchise owners face on a day to day basis. His career in franchising started by launching a Party America store that he grew into the largest store in the system within three years. After selling that business, he acquired a Minuteman Press franchise location and dramatically turned it around before selling it. After selling his franchise businesses, Mike transitioned to the franchisor side to help others accomplish what he was able to in his time as a franchise owner.
After working for Jani-King, a commercial cleaning franchise, Mike was hired as the COO of The Grout Medic, a company that currently has 56 locations focused on the cleaning, sealing and repairing of tile and grout. He spent countless hours there working directly with the franchise owners to help them improve the overall operations of their businesses. He is a huge advocate of planning and budgeting and has a great deal of experience in the “home services” category that he will bring to Renew Crew. He also has a very strong sales and training background and is excited about joining the team and working to help all of the Renew Crew franchisees to grow their top and bottom lines.
Operational/Marketing Support Team
Larry Spada – Larry Spada is the Brand Strategist at Outdoor Living Brands. In his position, Mr. Spada spearheads the brand personality efforts in creating a multi-brand franchise channel for the company, including Archadeck, Mosquito Squad, Outdoor Lighting Perspectives and Renew Crew.
Prior to the formation of Outdoor Living Brands, Mr. Spada served as director of brand marketing and lead generation for Outdoor Lighting Perspectives where he was responsible for the rebranding of the company, national advertising activities and the creation of a Lifestage Direct Mail methodology. Mr. Spada brings more than 25 years of marketing experience to Outdoor Living Brands, having worked with some of the country’s leading brands, including Bank of America, FedEx, Jack Daniels, Mayo Clinic and Saks Fifth Avenue.
Mr. Spada’s work experience includes tenures with several well-respected advertising and marketing agencies, including Adworks, Interactive Direct Marketing and Spada Advertising, companies that he founded and operated, as well as Wray Ward and iXL Enterprises, both in Charlotte, North Carolina.
A graduate of Canisius College in Buffalo, New York, Mr. Spada resides in Charlotte, North Carolina, with his wife, Laurel. They have two grown children.
Jane Campbell – Inbound Marketing Manager
Ms. Campbell joined the Outdoor Living Brands team in January of 2009 and serves as Inbound Marketing Manager for Renew Crew, Archadeck Outdoor Living, Outdoor Lighting Perspectives, Mosquito Squad and Casuwel. With robust knowledge of the online environment, Ms. Campbell spearheads the overall inbound strategy for the company. She evaluates different opportunities and consults with franchisees as they build their online presence for their business. Ms. Campbell assists franchisees in all aspects of inbound marketing including website and search engine optimization, social media, and pay-per-click advertising. In addition, she monitors the inbound marketing space to regularly identify new tools and tactics to help build the brand online.
Steve Nguyen – Graphic Designer
Mr. Nguyen is Outdoor Living Brands award winning graphic designer. Mr. Nguyen has a firm belief that graphic design is much more than how something looks, but just as importantly, what something is trying to communicate. He utilizes a diverse art background to create compelling ways to use concept, color, composition, photography, typography and other media to create clear, successful projects. Mr. Nguyen holds a Bachelors of Arts in Graphic Design from Fredonia State University of New York.
Greg Clendenning– Operations Consultant
Mr. Clendenning assists Renew Crew franchisees in running their business efficiently and profitably by supporting both the operational and technical functions of the business. Mr. Clendenning actively participates in efforts to develop new product and service offerings for the franchise system. Mr. Clendenning also conducts new franchisee training as well as “hands on” field training and on-going support for both new and existing franchisees. He is proud to help franchisees reach their goals by building strong relationships with Renew Crew franchisees and their employees.
Alex Waterfield – Accounting Manager
As Accounting Manager, Mr. Waterfield is responsible for the accounting processes and preparing the financial statements for Outdoor Living Brands. While Mr. Waterfield’s main focus is helping prepare and analyze the financial statements for Outdoor Living Brands, helping to prepare and analyze benchmarking information across the franchise systems and answering accounting questions for franchisees is also a core part of his duties.
Lisa Ervin – Logistics & Customer Service Manager
As the Logistics & Customer Service Manager, Ms. Ervin supports franchisees ordering and fulfillment activities with OLB Supply Cooperation by answering product related questions, monitoring delivery times, managing product databases, and is also the main day-to-day contact for all of our vendor partners. In addition, Ms. Ervin is the point of contact for Casuwel Sales Representatives, as well as, our direct-to-consumer marketing efforts. Lisa also coordinates all registration and communication for our Outdoor Living Brands annual conventions.
Amanda Berdeen – IT Training, Support & Development
Ms. Berdeen serves as our IT Support Specialist and is one of the valued members of our Outdoor Living Brands Technology Support team. Ms. Berdeen will assist you in implementing the Renew Crew technology platform. The technology platform currently includes Google Apps, the Performance Center, Quickbooks Online, and Service Minder. With a strong background in customer service coupled with her IT experience she is thrilled to be able to combine these skills to work with franchisees.
Natalie Nguyen – Franchise and Accounting Coordinator
Ms. Nguyen joined Outdoor Living Brands in 2014 as our Franchise and Accounting Coordinator. Ms. Nguyen is one of the four valued members of our accounting support team and is always available to support our franchisees with any and all day-to-day accounting questions. She also is responsible for processing payments and royalties and assists with our franchise administration and compliance efforts.