Meet the Renew Crew Team
We Can’t Wait to Welcome You to the Family
Chariman and CEO of Outdoor Living Brands
Chris Grandpre Chariman and CEO of Outdoor Living Brands
Mr. Grandpre is the proud Chairman and Chief Executive Officer of Outdoor Living Brands, a company dedicated to franchising the best brands in the outdoor living market. As the Chairman and CEO, Mr. Grandpre is responsible for setting strategic direction for the company. This includes growth through new business ventures, franchise operations, acquisitions, and supporting a corporate culture comprised of innovation and quality service.
Until the formation of Outdoor Living Brands in 2008, Mr. Grandpre served as Archadeck’s President for nearly three years. Before joining the Archadeck Outdoor Living family, he worked for two investment banking and merger and acquisition advisory firms: BB&T Capital Markets and Matrix Capital Markets Group, Inc. He also worked for a consulting firm, Accenture, and CFC. Throughout his career, he served in an advisory capacity on more than $500 million worth of corporate transactions, which included both private and public market equity and debt financings, corporate sales, acquisitions, and divestitures.
Mr. Grandpre attended the University of Notre Dame and holds a Bachelor’s Degree in Business Administration with a Concentration in Finance. He received his Master’s Degree in Business Administration from Virginia Commonwealth University. Mr. Grandpre resides in Richmond, Virginia with Susan, his wife, and their three children.
Chief Operating Officer and VP of Outdoor Living Brands
Scott Zide Chief Operating Officer and VP of Outdoor Living Brands
Scott Zide is Outdoor Living Brands’ Chief Operating Officer. As COO, he manages the day-to-day operations of Outdoor Living Brands.
Mr. Zide started out in 2000 as an Outdoor Lighting Perspectives franchise owner for the St. Louis, Missouri location, after spending many years as a franchise owner in the restaurant industry. Outdoor Lighting Perspectives Franchise hired him on as a consultant in 2002, where he was responsible for helping to support new franchise owners. This lead to a full-time position as the Director of Franchise Support.
Mr. Zide and Erin, his wife, sold their St. Louis Outdoor Lighting Perspectives location to prepare for their move to Charlotte, where he would assume the role of Vice President of Outdoor Lighting Perspectives Franchise. During his tenure with OLP, Mr. Zide contributed to the dramatic growth of the company. His primary responsibilities included daily operations management and long-term strategic planning. He even co-founded Mosquito Squad in 2005, another outdoor living franchise.
Mr. Zide received his Bachelor’s Degree in Business from the University of Kansas. He currently lives in Richmond, Virginia, with his wife and their two children.
Chief Financial Officer and VP of Outdoor Living Brands
Corey Schroeder Chief Financial Officer and VP of Outdoor Living Brands
Corey L. Schroeder is Outdoor Living Brands’ Chief Financial Officer and Vice President. As VP and CFO, he is responsible for the financial reporting and management of the business. Mr. Schroeder assists franchise owners by working to support the strategic direction of the company, overseeing franchise compliance matters, and evaluating the financial performance of their businesses.
Before the formation of Outdoor Living Brands, Mr. Schroeder held the position of Chief Financial Officer and Vice President of Archadeck Outdoor Living. His experience before joining Archadeck in 2006 included a position in the corporate treasury department of CarMax, a Fortune 500 retailer of used automobiles. In addition, he spent many years in a merger and acquisition investment banking at Matrix Capital Markets Group, Inc. in Richmond, Virginia. Mr. Schroeder served in an advisory capacity on many transactions throughout his investment banking career, including debt financings, private equity, divestitures, acquisitions, and corporate sales.
Mr. Schroeder attended the University of Richmond, where he received a Bachelor’s Degree in Business Administration with a Concentration in Finance. He also holds a Master’s Degree in Accounting from the College of William and Mary as well as the Chartered Financial Analyst (CFA) designation.
Mr. Schroeder currently lives in Richmond, Virginia with Jessica, his wife, and their two children.
Mike Mushinski Brand Leader
As our Brand Leader, Mr. Mushinski brings a strong background in franchising to our company, including experience on both sides of the franchise model. He has owned franchises in two different systems, where he learned and understood the challenges franchise owners face every day. He started his franchising career by launching a Party American store that became the largest store in the system within just three years. Mr. Mushinski acquired a Minuteman Press franchise location after selling his business. He dramatically turned the location around before selling it and transitioning to the franchisor side, where he helped others achieve what he was able to during his tenure as a franchise owner.
After working for a commercial cleaning franchise called Jane-King, Mr. Mushinski became the COO of The Grout Medic, a company that currently has 56 locations focused on the repairing, sealing, and cleaning of tile and grout. He spent countless hours working directly with the franchise owners there, in hopes to help them improve business operations. Not only is Mr. Mushinski a huge advocate for budgeting and planning, but he also has a great deal of experience in home services and has brought that experience to Renew Crew. Additionally, his sales and training background is very strong. He loves being a part of the team and working to help Renew Crew franchise owners maximize their top and bottom lines.
Brand Strategist at Outdoor Living Brands
Larry Spada Brand Strategist at Outdoor Living Brands
As the Brand Strategist for Outdoor Living Brands, Larry Spada has spearheaded the brand personality efforts by creating a multi-brand franchise channel for the entire company. This includes Renew Crew, Outdoor Lighting Perspectives, Conserva Irrigation and Archadeck Outdoor Living.
Before the formation of Outdoor Living Brands, Mr. Spada served as Outdoor Lighting Perspectives’ Director of Brand Marketing and Lead Generation. His responsibilities in this role included national advertising activities, the creation of a Lifestage Direct Mail methodology, and the rebranding of the entire company. He proudly brings more than 25 years of marketing experience to OLB, having worked with some of the country’s leading brands, which include Saks Fifth Avenue, Mayo Clinic, Jack Daniels, FedEx, and Bank of America.
Mr. Spada has worked with a number of highly respected advertising and marketing agencies, like Interactive Direct Marketing, Spada Advertising, and Adworks – companies he founded and operated. His work experience also includes tenures with iXL Enterprises and Wray Ward, both of which are located in Charlotte, North Carolina.
Mr. Spada graduated from Canisius College in Buffalo, New York. He resides in Charlotte, North Carolina, with Laurel, his wife. They have two grown children.
Digital Marketing Manager
Jane Campbell Digital Marketing Manager
Ms. Campbell joined our Outdoor Living Brands family in January of 2009 and currently holds the position of Digital Marketing Manager for Renew Crew, Conserva Irrigation, Outdoor Lighting Perspectives, and Archadeck Outdoor Living. Ms. Campbell uses her robust knowledge of the online environment to spearhead the company’s overall online strategy. Not only does she assess different opportunities for the business, but she also consults with franchise owners as they establish their online presence. She also helps franchise owners in every aspect of inbound marketing, from website and search engine optimization to social media and pay-per-click advertising. In addition, Ms. Campbell monitors the inbound marketing space to continuously identify new tactics and tools that will help build the brand online.
Ms. Campbell currently resides in Rochester Hills, MI with her husband Drew and Walker.
Brand Marketing Consultant
Lara Omick Brand Marketing Consultant
Lara Omick serves Outdoor Living Brands as the Brand Marketing Consultant for Renew Crew and Conserva Irrigation. Lara comes to Outdoor Living Brands with extensive knowledge in the digital marketing space and has worked in franchise marketing for several years, assisting local franchisees of major service brands with inbound lead generation. Lara supports the Renew Crew and Conserva Irrigation franchisees by implementing, evaluating, and enhancing their inbound and outbound marketing plans. Lara has a passion for analytics, and thrives when she can dive deep into marketing metrics to help franchisees get the most return from their marketing investment.
Digital Marketing Consultant
Annena Ellis Digital Marketing Consultant
Annena Ellis joined the Outdoor Living Brands team in April of 2018 and serves as the Digital Marketing Consultant for Archadeck, Conserva Irrigation, Mosquito Squad, Outdoor Lighting Perspectives, and Renew Crew. With a background in inbound marketing, SEO, and marketing strategy, Annena Ellis helps franchises owners across all brands with their digital marketing initiatives and online presence. Utilizing her knowledge and passion for pay-per-click campaigns, search engine optimization, content creation, and email marketing, Annena assists franchisees with analyzing the strength of their online presences’ and provides practical recommendations on how they can improve with a goal of enhancing the success of their business overall.
Originally from Raleigh, North Carolina and a graduate of the University of North Carolina Wilmington, Annena now resides in Richmond, Virginia with her dog/fur baby, Umphrey.
Steve Nguyen Graphic Designer
Mr. Nguyen is an award-winning graphic designer for Outdoor Living Brands. He firmly believes that graphic design has just as much to do with what something communicates as how it looks. Through the utilization of his diverse art background, Mr. Nguyen creates compelling ways to use typography, photography, composition, color, concept, and other media types to create projects that are clear and successful.
Mr. Nguyen received his Bachelors of Arts in Graphic Design from Fredonia State University of New York and currently resides in Richmond, VA with his wife and son.
Greg Clendenning Operations Consultant
Mr. Clendenning helps Renew Crew franchise owners efficiently and profitably run their businesses by supporting both the technical and operational functions of the business. He actively contributes to efforts to develop new service and product offerings for the franchise system. Not only does he handle new franchise owner training, but he also conducts ongoing support and “hands-on” field training for both existing and new franchise owners. Mr. Clendenning takes pride in his ability to help franchise owners achieve their goals by establishing strong relationships with them and their staff.
Bryan Ames Operations Consultant
Bryan Ames serves Outdoor Living Brands as an Operations Consultant for Renew Crew. Bryan comes to Outdoor Living Brands with over 15 years of retail management experience and 7 years as the business owner of a local i9 Sports Franchise. Bryan will assist the Renew Crew Team through all aspects of operational support; from new franchise training, on location training/field visits, to reviewing financial reports, KPI’s, and location demographics to help franchisees understand and grow their business. Bryan has a passion for helping business owners set realistic & measurable goals and thrives on their realized successes.
Logistics & Customer Service Manager
Lisa Ervin Logistics & Customer Service Manager
Ms. Ervin serves as our Logistics & Customer Service Manager, supporting franchise owners’ ordering and fulfillment activities with OLB Supply Cooperation by managing product databases, monitoring delivery times, and providing answers to product-related questions. She is also the primary daily contact for all of our vendor partners and coordinates all communication and registration for Outdoor Living Brands’ annual conventions.
IT Training, Support, and Development
Amanda Berdeen IT Training, Support, and Development
As our IT Support Specialist, Ms. Berdeen is one of the Outdoor Living Brands Technology Support team’s most valued members. She will happily help you as you implement the Renew Crew technology platform, which includes Service Minder, Quickbooks Online, the Performance Center, and Google Apps. She is thrilled she can utilize her IT experience and strong customer service background to assist franchise owners.